BRITISH SLQ SERIES
As part of an artistic exercise, in which we look for the perception of others on our pieces, we present Alessandro Furchino Capria’s take on a set of stools from our Capsules Series.
project overview
The British SLQ Series reimagines contemporary seating with a focus on bold material contrasts and sculptural elegance. Featuring a chaise from the La Pepino Series.
Concept & Execution
The British SLQ Series explores the tension between structural precision and organic comfort. The chaise’s plywood base serves as an architectural foundation, emphasizing clean lines and geometric balance.
This fusion of materials reflects a broader philosophy—one that embraces tradition while pushing the boundaries of form and function. The design is minimal yet expressive.
Ortiz’s photographic approach reinforces this duality, capturing the chaise in its real-world setting. Placed within Robbie Whitehead’s home, the piece interacts with its environment seamlessly, highlighting its ability to exist as both a utilitarian object and a sculptural presence.
Art Direction & Visual designs
The visual narrative of this series is rooted in authenticity and subtle drama. Ortiz employs natural lighting and carefully curated compositions to enhance the depth and texture of the chaise. Shadows play across the velvet, emphasizing its softness, while the plywood base remains crisp and defined.
The interior setting offers a sense of place and personality, grounding the chaise in a lived-in atmosphere. This contextual approach transforms it from a standalone design object into an integral part of the spatial dialogue.
Conclusion
The British SLQ Series presents furniture as more than functional—it is an exploration of material relationship.
Through Ortiz’s lens, the chaise is elevated beyond its intended purpose, reminding us that great design is not just seen but experienced.
VIEW NEXT PROJECT
La pepino series II
Chaise with plywood base from La Pepino series, upholstered in green velvet, shot by Ruben Ortiz in the home of Robbie Whitehead (2024).
