La pepino series
Chaise with plywood base from La Pepino series, upholstered in green velvet, shot by Ruben Ortiz in the home of Robbie Whitehead (2022).
project overview
presenting a chaise with a sculptural plywood base and lush green velvet upholstery. Captured by Ruben Ortiz in the home of Robbie Whitehead (2022), this piece embodies a refined yet bold design language, balancing material contrast with inviting comfort.
Concept & Execution
At the core of the La Pepino Series is a dialogue between rigidity and fluidity. The plywood base, with its architectural precision, serves as both a structural foundation and a design statement.
The deep green velvet upholstery introduces an element of warmth and tactile luxury, creating a striking juxtaposition against the natural grain of the plywood.
Ortiz’s photography enhances this dynamic, capturing the piece within the intimate setting of Robbie Whitehead’s home. The interplay of furniture and environment allows the chaise to be seen not just as an object, but as an integral part of a lived-in space, reinforcing its functionality while elevating its artistic presence.
Art Direction & Visual designs
The visual approach embraces a naturalistic yet refined aesthetic, using light and shadow to highlight the chaise’s unique composition.
Set within an authentic interior, the imagery presents the chaise as an organic extension of the space.
Conclusion
The La Pepino Series challenges conventional seating by merging bold materials.
Through Ortiz’s vision, the piece takes on a new dimension, reinforcing the idea that furniture is more than utility.
VIEW NEXT PROJECT
La pepino series II
Chaise with plywood base from La Pepino series, upholstered in green velvet, shot by Ruben Ortiz in the home of Robbie Whitehead (2024).
